John Evans
November 22. 2007
Battered by stiff competition from the chilled sector razor thin margins, negative press about their products, frozen seafood processors have had not had the easiest of times in recent years.
Not only have retailers have shunted their products to the remotest areas of
their stores but they have also had to deal with the relentless march of
chilled products as consumers’ hunger for fresh prepackaged fish and ready
meals has grown.
But now it seems there is hope for frozen processors
as the chilled market shows signs of slowing and the sector is winning new
business amid a surge in market share grabbing innovation.
In its latest sector report Fresh versus Frozen: Where are the profits?
IntraFish asks Britain’s No 1. retailer what seafood processors in chilled
and frozen can do to improve their chances of getting their products listed
and gazes inside the most important issues seafood industry executives are
getting to grips with as they draw up their marketing strategies.
Fresh
versus Frozen delves into the current trends in other European markets and
gauges opinion on whether the frozen seafood sector is really on track for a
fully-blown comeback.
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