Frozen firm Findus France, Alfesca group salmon giant Labeyrie, canner Connetable and the MSC, in partnership with the Carrefour Group, will launch les Jours Bleus (the Blue days), a nationwide in-store campaign highlighting positive environmental choices for buying seafood.More than 200 Hypermarches and Carrefour Markets will take part in the campaign with a wide range of MSC-labeled products on display. The campaign will run in Carrefour Markets from Jan. 27 to Feb. 2 and in Carrefour Hypermarches from Feb. 16 to Feb. 24.

Findus France has been putting MSC labeled products -- such as these fish fingers -- into the market for some time.

The MSC's consumer communications strategy was developed in conjunction with internationally-renowned agency, Saatchi & Saatchi.

Alfesca group firm Labeyrie has also been one of the pioneers of pushing MSC-labeled products into the French market. Labeyrie chose to source all its smoked salmon range from fisheries certified to the MSC standard in 2007.

Canning firm Connetable is also taking part on the push. Established in 1853, Connetable is the oldest sardine canning plant in the world.

Connetable launched its first MSC-labeled range in 2008.

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Frozen firm Findus France, Alfesca group salmon giant Labeyrie, canner Connetable and the MSC, in partnership with the Carrefour Group, will launch les Jours Bleus (the Blue days), a nationwide in-store campaign highlighting positive environmental choices for buying seafood.More than 200 Hypermarches and Carrefour Markets will take part in the campaign with a wide range of MSC-labeled products on display. The campaign will run in Carrefour Markets from Jan. 27 to Feb. 2 and in Carrefour Hypermarches from Feb. 16 to Feb. 24.

Findus France has been putting MSC labeled products -- such as these fish fingers -- into the market for some time.

The MSC's consumer communications strategy was developed in conjunction with internationally-renowned agency, Saatchi & Saatchi.

Alfesca group firm Labeyrie has also been one of the pioneers of pushing MSC-labeled products into the French market. Labeyrie chose to source all its smoked salmon range from fisheries certified to the MSC standard in 2007.

Canning firm Connetable is also taking part on the push. Established in 1853, Connetable is the oldest sardine canning plant in the world.

Connetable launched its first MSC-labeled range in 2008.

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Carrefour, MSC target French consumers

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Publisher: IntraFish