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This was the eighth time that Skretting and its parent company Nutreco organized the bi-annual event. More than 300 delegates attended the event. This year the need for innovation, especially in fish feed, and for improving the industry's image were dominant themes. If all people were to have an American lifestyle, but with western standards about animal welfare, climate change and sustainability, When Dekker asked who thought that aquaculture had made enough progress with regards to consumers, only a handful of delegates raised their hands. Harriet Mouchly-Weiss, vice chairman and senior partner at Kreab Gavin Anderson Worldwide, said the industry should stop talking to itself and work together to issue a unified message to consumers. However, Mouchly-Weiss pointed out, aquaculture is not faring as badly as the egg industry once did. Tassal CEO Mark Ryan (left) and Chairman Allan McCallum (centre) pick up the AquaVision Innovation Award for their marine inspector cleaner. The award was organized by event sponsor DSM. Far right: DSM's Vice President for Open Innovation, Robert Kirschbaum. Dr Albert Tacon, who has a PhD in trout nutrition, outlined various potential alternatives to fishmeal and fish oil. Marine Farms CEO Bjorn Myrseth called for more research and legislation to improve the quality of aquaculture and its access to financing, in part by improving investors' confidence. Dr Andrew Jackson, technical director at the International Fishmeal and Fish Oil Organisation, introduced the organization's new Global Standard for Responsible Supply. Launched last November, this ensures responsible sourcing of fish for fishmeal and oil production as well as the purity and safety of these products. In the evening of June 8, delegates were taken by boat to have dinner in Byrkjedalstunet. Aquavision 2010 boat trip Stavanger Dinner was held in an atmospheric cave, where Marine Harvest Chairman Ole-Eirik Leroy gave a toast to the attendees. The menu featured king crab among several seafood specialities. Aquavision 2010 Dinner Akva CEO Knut Molaug showed how combining technologies from off-shore cage farming and on-shore recirculation systems could give Marine Harvest Acting CEO Thomas Farstad unveiled seven key principles to help companies control and change the public's perception of them. Among these principles, companies should stick to the truth and walk the talk, Farstad said. Robert Kirschbaum, Vice President for Open Innovation at DSM, discussed the importance of capturing value through new products and service development.

Publisher: IntraFish