With seafood running through his veins, Andrew DeDonker has a strong drive to both protect the industry's resources and promote it to the younger generation. He's worked his way up through Pacific Seafood and made it his mission to tie sustainability and increased consumption into a refreshing marketing strategy.

IntraFish: How did you enter the seafood industry and why? What drew you to it as a career?

Andrew DeDonker: A little over four years ago, I landed an informational interview with Pacific Seafood’s CEO, Mr.