Drawn to the industry through his love of all things fish, Herman Wisse has been a driving force within the Global Sustainable Seafood Initiative (GSSI), with a realistic view of the economic incentives needed for real take up and a true passion for the possibilities of a sustainable seafood sector.

IntraFish Media: How did you enter the seafood industry and why? What drew you to it as a career?

Herman Wisse: That I ended up in the seafood industry is no surprise for anyone who knows me well.