Car dealer turned seafood category manager in one of the United States's biggest foodservice suppliers, Ron Pereira is committed to supply chain management and communicating those supply chains to restaurateurs and consumers.

IntraFish Media: How did you enter the seafood industry and why? What drew you to it as a career?

Ron Pereira: I was actually in the business of selling cars while taking some time off from the food and beverage industry. I ran into an old chef friend who had become a seafood sales person.